Technical SEO helps increase the organic findability of your website on a technical level.
Having a website is one thing—ensuring it remains visible in search engines like Google is another. Findability is a broad concept, and modern search engines consider many factors to determine how well your website performs.
We previously wrote an article on this topic: 7 tips to get higher in Google with SEO. One key factor? Technology plays a crucial role.
Compare your website to a physical store. The store may sell great products, but if the building looks unappealing and is falling apart, fewer customers will visit, leading to lower sales. The same applies to online. No matter how strong your website's content is—wether it's high quality products or engaging images—if the technical foundation isn't up to standard, your search engine rankings will suffer. And with lower rankings come fewer visitors.
When developing websites, we naturally take the latest search engine requirements into account. However, as your website ages, it’s essential to regularly check its technical standards. Search engines continuously evolve, and their algorithms constantly assess new factors.
Currently, speed, security, and mobile-friendliness are the most crucial elements for ranking well.
To ensure your website is technically optimised for search engines, we can perform a technical SEO check.
If your website is managed by us, we’ll address most issues immediately or consult with you on the next steps. If we don’t manage your website, we’ll provide you with a detailed report outlining exactly what your web developer needs to adjust.
