Technical SEO helps increase the organic findability of your website on a technical level.
When you have a website, it is important that it is and remains findable in search engines such as Google. Findability is a broad concept and currently search engines take many different things into account to determine whether your website functions properly. We previously wrote an article about this: 7 tips to score higher in Google. Technology is an important aspect.
Compare your Web site to a store. The store sells good products but the premises look unattractive and are almost falling apart. That results in fewer visitors and therefore fewer sales. Online, this is almost the same. No matter how good your website is in terms of content (read: good texts, products and images), if the technology is inadequate you will find that you do not rank as well in the search engines. The consequence of this is fewer visitors.
Naturally, when developing websites, we take into account the latest requirements from the search engines. When your website is several months old, it is smart to regularly check the technical requirements again. Search engines continue to develop and because of this, algorithms always look at different things within a website. Currently, it is especially important that your website is fast, secure and mobile-friendly.
To ensure that your website is technically optimized for search engines, we can perform a technical SEO check. Do you have a website with us? Then we solve most issues directly or agree with you what the next steps can be. If we do not manage your website, we will provide you with a report showing you exactly what your web developer needs to adjust.