Increase B2B leads through online channels
In the world of online marketing, only one essence remains constant regardless of the target audience, the need to excite potential customers for your products or services. The key difference between B2B and B2C online marketing lies in the target audience. In B2B marketing, you focus organisations, whereas in B2C, you target individual consumers. 🎯
An important aspect here is that you're not addressing the organisation directly, but rather the DMU (Decision Making Units) within it. Thankfully, DMUs consists of people too—individuals you can connect with through the right business strategy and a compelling message.
The first step is to define the marketing goal. The most common objectives include generating more online leads, increasing brand awareness or driving more website traffic. Once the goal is established, the various conversion paths are mapped using customer journeys.
Insights into results are the key to success. We measure this through a monthly online marketing report, highlighting the most important KPIs focused on your online success. Collaboration and knowledge sharing are essential in this process: you are aware of market trends and developments while also having a clear understanding of the situation on the ground.
Online marketing offers several possibilities to grow your business. You can improve your visibility in search engines through better rankings in organic search results (SEO) or in paid search results(SEA). At Laméco, we’re happy to advise you on the best strategy to achieve online success. Curious about one of our projects? Check out one of our succes stories in this case to see the results for yourself.
Every B2B organisation requires a different online marketing strategy, doing the right things at the right time. Start increasing B2B leads through online channels today. Schedule a strategic discussion with our online marketing specialists.
