Increase B2B leads through online channels
In the world of online marketing, one essence remains constant regardless of the target audience: to excite potential buyers for products or services. Within the context of online marketing, the difference is the target audience: in B2B online marketing, you target organizations rather than individual consumers. 🎯
An important aspect here is that you are not addressing the organization directly, but rather the DMU (Decision Making Units) within these organizations. These are fortunately also people, whom you can reach with the right business strategy and the right message.
The first step is to determine the marketing goal. The most well-known are more online leads, increasing brand awareness or more website visitors. Based on the goal, the different conversion paths are mapped using customer journeys.
Insights into results are the key to success. We measure this through a monthly online marketing report containing the most important KPIs aimed at your online success. In this process, cooperation and knowledge sharing is essential: you are up to date on market trends and developments, while you also have a good insight into the situation on the shop floor.
Within online marketing, there are several options. In search engines, you can get better positions in both organic search results(SEO) and paid search results(SEA). Laméco is happy to advise on the best strategy for online success. Curious about one of our projects? In this case you can read one of our success stories.
Every B2B organization requires a different online marketing strategy, doing the right things at the right time. Start increasing B2B leads through online channels today. Schedule a strategic discussion with our online marketing specialists.
