Custom website
MAN Truck & Bus

Who is MAN

MAN Truck & Bus b.v. is the Dutch importer of MAN commercial vehicles, trucks and buses. MAN Truck & Bus is a subsidiary of Pon, the largest company in the automotive industry in the Netherlands. The fact that MAN is successfull in processing its brand values in its products can be derived from the confidence tests of the TÜV. Based on the reports of this German test and inspection bureau, MAN has been the most reliable truck brand for four years (!) in a row (from 2012).

Challenge

MAN Truck & Bus has a wide range of products and has to do with many target groups. Laméco therefore helped and assisted MAN with the process off online. This included thinking along, advising and developing the MAN's Actueel website. Furthermore, Laméco carried out online marketing activities.

Solution

Since 2012 MAN Truck & Bus and Laméco have already worked together on online success. We have developed a MAN Actueel website to ensure that MAN Truck & Bus makes use of its search engine optimization strategy with optimal results; in addition, Laméco has developed all websites for MAN dealers. 

MAN ACTUEEL

For MAN Truck & Bus we have developed a news/blog website that enables us to attract the right visitors and optimize the website for the search engines.

Overview of dealers with customized dealer locator

Integration with CRM package with leads directly in SalesForce

ONLINE MARKETING

Laméco helps MAN to stay ahead of the competition. Among other things, we do this by optimizing their websites for search engines, deploying targeted ads and providing advice on online areas.

  • SEO strategy with the introduction of the MAN TGE

  • 20% more visitors (2016/2017)

WEBSITES MAN DEALERS

For all dealers of MAN we have made individual websites. Each dealer can thus fill their website with the content they prefer to have on there.

  • Easy to manage CMS, every dealer can customize anything

Yvonne Hey

Marketing and Communication at MAN Truck & Bus

The collaboration procces with Laméco is very pleasant. Our regular contact person anticipates what we want as a client, thinks along and comes up with good ideas. The implementation and planning are always in consultation. Laméco takes over our projects and our MAN dealers and keep us informed about the project status. The helpdesk is also very customer friendly and adheres arrangements made.

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