In short, Google for Jobs is a functionality of Google that displays job listings in search results.
Google's goal is to always get the right information to the right person and, above all, to keep the ease of use as high as possible in the process. By rolling out Google for Jobs, Google has taken a step in the right direction to achieve this goal for "job seekers."
Now, when you search for a job in Google, you will see job postings appear in the form of a "widget. Below is an example of what that looks like. With the exception of a few ads, these jobs will show up at the top of the search results. This also has an immediate advantage for employers. It allows you to appear high in the search results without advertising. Of course, you have to get it right.
No. This is a short and simple answer, but just as you can't just put your website in the search results wherever you want, you can't do the same with job postings. Google itself collects the jobs that are findable by Google for Jobs.
There are 2 ways that your jobs can end up in Google for Jobs. The first way is to post your jobs on large job boards, such as Nationale Vacaturebank or LinkedIn. Google will search all these boards to find vacancies. However, with this method you have little influence on how the vacancies appear in Google and you are always dependent on a third party.
The second (and better) way to get jobs in Google for Jobs is to offer your own jobs on your website and add 'Structured Data' in the code. With that structured data, you not only indicate that it is a job posting, but you can also provide Google with all the specifications of the posting. Think of things like 'job title,' 'salary,' 'location' and much more. The most important piece of data you need to pass along to Google is the job posting itself. Of course, for the best possible results, this should match the text that is also shown on your website.
It wouldn't be Google if there weren't factors to consider in order to appear as high as possible in the results. Google's algorithm is at least as secret as the recipe for Big Mac sauce or Coca Cola, yet here we have 4 factors to consider in advance:
Want to use Google for Jobs, but don't know how to install Structured Data on your website? Then let us help you! We have already provided dozens of our clients with Google for Jobs.
