To attract potential employees, having a well-designed 'Working At' website is a great move. In this article, we share five key benefits of creating a stand-alone 'Working At' website for your business.
A separate "Working At" website allows you to focus entirely on attracting talent. The main purpose of this website is to convince potential employees that your organization is the right place to build their career. By eliminating the distractions of the general company website, candidates can focus on the essential information related to job openings, company culture, benefits and growth opportunities.
A separate "Working At" Web site provides an enhanced user experience for job applicants. The application process can be streamlined and the site can include specific functionality, such as uploading resumes, filling out application forms and scheduling interviews. This makes potential employees feel heard and valued, which increases the likelihood that they will actually apply.
A separate "Working At" website provides an opportunity to bring your employer brand more strongly to the fore. It allows you to present your company culture, core values and achievements in a creative and visually appealing way. A strong employer brand not only attracts more applicants, but also those who are a better fit for your company and want to commit to your organization for longer.
Having a separate "Working At" website makes it easier to measure the success of your recruiting efforts. By setting up specific tracking and analytics, you can gain insight into important data, such as the number of applications, conversion rate and source of applicants. This data is invaluable to evaluate and adjust your recruiting strategy for better results.
A stand-alone "Working At" website offers the opportunity to implement targeted marketing and SEO strategies. This allows you to target relevant keywords and optimize content to make your job postings more findable to the right candidates. This will increase your company's visibility and attract more qualified applicants.
By focusing on talent acquisition, enhancing the user experience, strengthening your employer brand, implementing better tracking and applying targeted marketing, you not only increase the likelihood of attracting top candidates, but also the retention of valuable staff.
Start this week is online next week! With our work-by websites, you'll be up and running within a week!
