Improve SEO with structured data

23 November 2023 Digital thinking
Improve SEO with structured data

Structured data. It's like having a secret code that not only helps search engines understand your content, but also takes the user experience for the (be)searcher to the next level. In this blog, we explain what structured data is.

What is structured data and how does it affect your search results? ♾️

Structured data is a standardized way to organize and label the information on your Web site so that search engines can easily understand and use it. This is similar to putting a table of contents, index or labels in a book, allowing readers to quickly find what they are looking for.

So do you want to improve your findability on e.g. Google or Bing? Make sure you implement structured data properly and score on SEO!

Structured data and your cookbook 👨‍🍳📖

Suppose you have a cookbook with no table of contents, chapters or index. Finding that one recipe becomes a frustrating search. But if the book is well organized, with clear sections, an index, and labels (for example, "vegetarian," "30 minutes or less," "gluten-free," or "snacks"), you'll quickly find what you need. This is what structured data does for your website.

You need good website structure to improve your SEO and increase findability. Laméco can help you make your website more findable in the search results of Google and others. Feel free to contact us.

4 examples of why it improves your SEO 📈

  1. Enhanced search results
    With structured data, your website can appear as rich snippets in search results. These are highlighted blocks of information (such as reviews, prices, availability) that stand out more than standard search results
  2. Better understanding by the search engine:
    Search engines like Google better understand what your pages are about with structured data. This can positively affect your ranking.
  3. Increase clicks to your website
    Because of the additional information rich snippets provide, such as star ratings or product prices, users are more likely to click on your link.
  4. Prepared for the future
    With the rise of AI and machine learning in search engines, it is becoming increasingly important that your content is clear and structured.


Implementation of structured data 👷‍♀️

Implementing structured data can be easier than you think. Here are four concrete examples of how you can easily integrate structured data into your Web site:

  1. Company contact information
    The simplest of structured data is adding your business information, such as name, address, phone number and business hours. You do this by applying the "LocalBusiness" schema markup. This helps search engines display your business information correctly in search results and on maps.

  2. Product pages
    For e-commerce, adding structured data for products is a must. Use the 'Product' schema markup to integrate details such as price, availability and reviews. This allows this information to be displayed directly in search results, which can increase attractiveness and click-through rates.

  3. Blog Posts
    If you regularly publish blog posts (or news articles), use the 'Article' schema markup. This allows you to structure essential information such as the publication date, author and summary of the article. This helps search engines better understand the context and relevance of your content, which can lead to better visibility in search results.

  4. Events
    If you organize or promote events, using the 'Event' schema markup is a smart and good way to make them visible in search results. You can use it to structure important details such as the event name, start date, location and ticket prices. This can significantly increase the visibility of your events, especially in local searches, and users can quickly see the essential information without having to click through to your website.

These examples are relatively easy to implement with the help of various online tools and plugins, depending on the CMS(Content Management System) you use.

Need help? ⛑️

Want your website to not only be found, but to stand out in search results? Let Laméco help you implement structured data.

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