Here are the 3 biggest opportunities for businesses to digitize

20 July 2023 Doing things digitally

Digital transformation plays a crucial role in growth and competitive advantage. For B2B companies, APIs, AI (such as ChatGPT) and customer/my environments are the three best tools to digitize.

1. APIs - Simplified Integration for Efficiency.

We love it! Linking! But seriously... because Application Programming Interfaces(APIs) have transformed the way B2B companies connect their systems and services. By implementing APIs, companies can easily integrate different applications and platforms, improving data exchange and process automation.

For example, a B2B customer portal that uses APIs to automatically forward order data to the supplier's inventory system. This ensures orders are processed seamlessly and minimizes the risk of errors, leading to a streamlined supply chain and (importantly) satisfied customers.

2. AI (ChatGPT) - Improved B2B Customer Service.

Artificial Intelligence (AI) has had a huge impact on customer service for B2B companies. With AI-powered solutions such as ChatGPT, companies can provide personalized support to their customers anywhere, anytime. This results in faster response times and improved customer satisfaction.

Example? We have integrated AI into our service desk, so we can provide real-time support to people who have questions. If the AI doesn't work out, an employee is notified. This allows us to solve about 40% of problems immediately.

3. Customer/My Environments - Increased Customer Engagement and Loyalty

Creating customer/my environments allows B2B companies to offer their customers a customized digital space. In these environments, customers can manage their purchase history, invoices and contracts, resulting in increased customer engagement and loyalty. But also increased up-selling and cross-selling. It becomes a lot easier to place orders.

Ready to take your company to the digital Champions League?

At Laméco, we understand that every B2B business is unique, and we're here to help you find the perfect digital solutions that fit your business.

Start with a sprint-0!

Start your digitization today!

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