Google Consent Mode V2 mandatory from March 2024!

14 February 2024 This is how
Google Consent Mode V2 mandatory from March 2024!

As of March 2024, privacy regulations regarding Google ads will be further tightened and enforced. Make sure your website is ready before March 2024! Don't worry, we're happy to help you😄!

What will change at Google in March 2024? 📅

In March 2024, Google will come out with a major update to Consent Mode, the way websites seek permission for cookies and other trackers. This update, called Google Consent Mode V2, is mandatory for all websites in the European Economic Area (EEA).

Why is Google Consent Mode V2 needed? 📝

In recent years, there have been increasing developments in privacy and advertising. Even tighter regulations now make it more important that users give permission for the use of certain data to e.g. Google. From March 2024, it will even be enforced and this could have quite a few consequences. Google is coming out with an update to the existing consent mode: Google Consent Mode V2.

What are the changes within Google Consent Mode V2? 🛠️

The update brings several important changes.

In addition to simplified implementation and more transparent consent for users, the update introduces two new parameters specific to ads:

1. ad_user_data: This parameter determines whether a user consents to sharing their data with ad platforms. This includes sharing information such as demographics, interests and browsing habits.

2. ad_personalization: This parameter determines whether a user gives permission to use their data to display personalized ads. This includes the use of cookies and other tracking technologies.

What does Consent Mode V2 mean for your website? 🔐

If your website is hosted in the EEA, you need to get it ready for Google Consent Mode V2 by March 2024. Failure to do so could mean that your Google Ads campaigns are no longer running efficiently and thus measurements are down.

Prevent your Google Ads from grinding to a halt and take action!

How do you prepare your website? 🤓

The following steps are required to get your website ready:

  1. Update your cookie banner. Make sure the cookie banner is clear and transparent and that users can easily give or withdraw their consent and check it.
  2. Set the right parameters. Google Consent Mode V2 uses parameters to determine whether a user has consented to cookies. You need to set these parameters correctly.

Panic😱? Don't worry, you're not the only one!

Google Consent Mode V2 is an important update that could have a big impact on your website. It is important to get your website ready now for the update in March 2024. That way, you'll avoid problems with your Google Ads and Analytics accounts and be ready for the future!

And don't forget:

  • Use a cookie banner tool. There are several tools available that can help you implement a cookie banner that meets the requirements of the new permission mode.
  • Consult Google's documentation. Google has more information available on consent mode.
  • Contact a specialist. If you need help implementing Google Consent Mode V2 contact Laméco.

Take quick action⏳

Implementing Google Consent Mode V2 can seem complicated. But there are plenty of tools available to help you. There are several tools that can help you implement.

Need help? Click the button below.

Contact Laméco

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