Employer Branding - Strengthen your employer brand

What is Employer Branding

Have you ever thought about how you want to be seen as an employer in the job market? With the shortage of employees in many industries, employer branding is a common term. These days it's not just about how you communicate it or a nicely laid out job page, because people are looking beyond this.

First and foremost, employer branding is about retaining current employees. Together with the team, you make sure that future employees think, "I want to work there too." Here you explicitly show that you are different from the competition. In addition, you are already marking the culture of your company here, thus making part of the employer branding known externally.

What's going wrong in your employer branding?

Do you have a great vacancy open with the best terms of employment, a good salary and on top of that a fresh lunch every day and you get no responses? A common mistake is to think that employer branding is about external communication, when in fact it is about the internal company culture. Of course, you can make all kinds of promises, from working in Spain to an F1 simulator. But if in reality there is a big poster of Barcelona hanging and the F1 simulator is gathering dust in a small cubicle, the chances of success are very low.

The most important start to employer branding is strategy. There are already a number of topics what gets you thinking:

• What makes you unique from other companies;

• Why have current employees chosen you as an employer;

• How to make sure employees are happy in the workplace.

This is only the beginning to work on your employer branding strategy and proposition, but it is the foundation upon which you can build.

Here's how to strengthen employer branding

Does your website include a job listings page or do you only use other platforms like Indeed for this? Chances are this does not attract compared to your competition. But where do you start? Once the strategy/proposition is fully developed, there are several steps to take further.

1. Work-at-home website

With a fully-featured work-at-home website, you can beat all your competitors. At Laméco the work-at-home website contains many standard functions that you had not even thought of, such as a weekly overview per vacancy.

You can set up your employer branding strategy perfectly, using images, videos and calendars. Even Google for Jobs is implemented, which means you are also highly visible to the search engine. At Laméco we can always develop the work-at-home website at short notice, the turnaround time is maximum 2 weeks.

2. Recruitment campaigns

It is not always easy to bring your vacancy to the attention of the right target group. With a powerful online recruitment campaign you can reach your target group with the right creative texts. You do this by using the right search terms, targeting and within your search area.

Besides targeting specific search terms, you can also reach a large group of potential candidates who are not actively looking, but may be interested in a new challenge. Through the Google Display Network you can draw attention to your vacancies or employer branding through Display banners.

Do you also want to get started with employer branding and are you looking for appropriate advice within your organization? Please contact us.