8 tips for a perfect LinkedIn company page

No. 1: good description

Business is increasingly being conducted online first. LinkedIn is a professional way to present an online business card. So use keywords you want to be found on the LinkedIn company page. The text and keywords you use on the company page not only ensure that you are found within LinkedIn, but can also ensure that you are found in Google. For a more complete profile, you can add the items below to the company page:

• Industry
• Logo
• Location(s)
• Specialization(s)
• Type and size
• RSS feed
• Banner photo
• About us page

An attractive description of what you offer as a business is very important. Thus, you should describe not what you do and what you sell, but what you bring to the customer and what need of the customer you fulfill. Images attract attention, so a logo, banner and any videos about the company are important to show here.

No. 2: responsible for management

Make sure one person within the organization is responsible for the company page. This puts pressure on maintaining the LinkedIn company page. In addition, make sure multiple people can post updates to the company page so that not one person has to do everything.

No. 3: Use targeted updates

It is possible to publish updates in a targeted manner, thus better reaching the target audience. For example, you can choose to show an update only in a certain region. Watch the video below for a clear explanation of Targeted updates:

No. 4: showcase pages

LinkedIn's showcase pages are a kind of showcase pages and are designed to bring products or services to the attention of customers. For example, a showcase page can be created to share events with customers or to share links with offers from an online store.

Within the showcase page, updates can easily be shared. In addition, different administrators can be appointed for each showcase page, so someone else can be administrator for each type of product or service. LinkedIn also offers various analytics in the form of graphs and statistics for the showcase pages, allowing for continuous improvement of the content.

No. 5: recommendations are important

Word of mouth has always been an important promotional tool, if not the most important. Recommendations from others can win over a potential customer. Therefore, provide several references (recommendations) with your products and services.

No. 6: updates via LinkedIn company page

Make sure weekly updates are posted on the LinkedIn company page. These could include updates about a new product, a blog, a frequently asked question or a new employee being introduced. Alternate updates by using video, text, link, offer and photo updates. Using photos and videos in updates is imperative, as this reinforces the message.

If you use text in a post, it is important to keep it short and to the point. Between 16 and 25 words is perfect to get noticed! To get more responses to posts, you can, for example, ask a question or ask your followers for their opinion.

No. 7: Get followers on LinkedIn's company page

LinkedIn's company page becomes really interesting when you have more followers. More followers also means more visibility. Therefore, we offer the following tips to get more followers:

• Ask colleagues and customers to follow the company page
• Let colleagues be ambassadors of the company page: as they share the updates, the reach of the updates and the company page increases
• Follow the company profiles of others in the same industry
• Invite contacts, explain the benefits

No. 8: Using statistics from LinkedIn

LinkedIn's analytics tool gives you insight into page visits, unique visits, demographics and activities related to products and services, among other things. Analyze this data to read, for example, which updates elicit the most response from relations and which type of update gets the fewest reactions. This way you can continue to optimize your content.

Do you have any questions based on this blog? Do not hesitate to contact Laméco. You can reach us at info@lameco.nl, 040 293 0035 or send us a message through our contact form. Good luck with your LinkedIn company page!